Vivrant Beauty is Harlem’s newest beauty retail experience with a vast selection of skincare, haircare and cosmetic products catering to women of all skin tones, nationalities and hair textures.
Vivrant Beauty stocks beauty goods from dozens of major and independent product lines. Vivrant Beauty's shelves are proudly lined with ingredient-conscious, women-owned, person-of-color owned and local beauty brands.
Desiree Verdejo is a Harlem-native and former lawyer. After seven years of practicing law, she jumped off the corporate ladder to pursue her lifelong fascination with entrepreneurship.
A self-described beauty junkie, Desiree discovered a passion for skincare at a young age and later a love for styling and caring for her natural, kinky hair. She was shocked that there was no beauty retailer that allowed her to marry the two. With a passion for all things beautiful and a motivation to empower and be surrounded by motivated women, it didn’t take her long to determine the next chapter in her career. Thus, the concept for Vivrant Beauty was born.
After years of soul searching, exploration, and hard work, Desiree is excited to do what she loves in a community that she proudly calls home.